Business Name Contests

Launch a naming, logo design, or tagline contest for your new business or project and get ideas from creative people.

Launch a contest
Business Naming Contest

What are Business Name Contests?

Why settle for a mediocre business name when you can tap into the creative minds of naming experts from around the world? Crowdsourced naming services like Brand New Name, provide a platform for you to connect with a global pool of talent that can help you generate innovative and strategic business names, including:

  • brand names
  • domain names
  • taglines
  • slogans
  • logos
  • product names
  • company names

Hosting a business naming contest yields diverse perspectives and is more cost-effective than traditional branding agencies.

How a Business Name Contest Works

Write a Brief

Initiating your naming contest requires a detailed brief, outlining your business, target audience, and preferred name characteristics. This brief should include information about:

  • Your project overview
  • Objectives
  • Brand voice
  • Competitive analysis
  • Specifications and requirements

The more detailed your brief, the better equipped naming experts will be to generate ideas that resonate with your target audience and effectively communicate your brand’s message through email marketing.

When describing the desired name characteristics, consider factors such as the meaning and tonality of the name, alliteration or other memorable elements, and the availability of domain names and social media handles. This will help guide the creatives in their submissions, increasing the chances of finding the perfect name for your business.

The Creatives Get to Work

After submitting your brief, creatives worldwide begin generating ideas that align with your requirements. Working with this diverse pool of talent provides access to fresh perspectives and innovative approaches to the naming process and even designing logos. Some platforms rate their creatives, allowing you to see their track record and success in previous contests, giving you confidence in their abilities.

In a typical crowdsourced business naming contest, you can expect to receive dozens or even hundreds of entries from creative individuals. This wealth of ideas increases the chances of finding a unique and memorable name that truly captures the essence of your brand.

Browse and Evaluate Name Ideas

When reviewing submitted ideas, assess their potential guided by their relevance, memorability, brandability, and availability. Additionally, consider the audience perception, legal considerations, and future growth potential of the name. Gathering feedback from the community is also an essential part of this process, as it can help you refine the options and ultimately choose the best name for your new business.

Don’t forget to provide feedback to the creatives who participated in the contest. This interaction can help refine the ideas and ensure that the winning name aligns with your brand’s values and objectives.

Pick a Winner


With submissions evaluated and community feedback considered, you can then select the winning name that ideally represents your brand. Make sure to take into account any legal considerations, such as trademark rights and competitor similarities, to avoid potential issues down the road.

Once you’ve chosen the winning name, announce the winner and reward them with the cash prize for their winning entry. This exciting moment marks the successful conclusion of your business naming contest and the beginning of a new chapter for your brand.

Why Start a Business Name Contest?

A business naming contest brings several advantages over traditional naming methods. For starters, crowdsourcing generates innovative ideas from a diverse group of creatives, resulting in a more extensive range of name options to choose from. This process also allows for valuable feedback from potential customers, helping you refine your choices and ensure the winning name resonates with your audience.

Additionally, naming contests are both time and cost efficient, unlike hiring a branding agency. Hosting name contests is far more cost-effective, and often even free, depending on the platform used. This makes it an ideal option for startups and small businesses looking for a unique and memorable name without breaking the bank.

Crowdsourced naming contests offer several benefits:

  • They open doors to a global talent pool, offering fresh perspectives and innovative solutions.
  • By involving a wide range of participants from around the world, you can increase the diversity and variety of ideas.
  • This allows your brand to stand out and resonate with your target audience.

Lastly, the naming contest process aids in identifying the most effective and appealing name, ensuring your business distinguishes itself from competitors while capturing your brand’s essence.


In conclusion, crowdsourced business naming contests offer a powerful and cost-effective solution for finding the perfect name for your brand. By tapping into a global pool of talent, you can generate innovative ideas, receive valuable feedback, and ultimately select a name that sets your business apart from the competition. So why not start your own business naming contest today and begin the exciting journey towards a unique and memorable brand identity?

Frequently Asked Questions

What is a naming contest?

Naming contests are an amazing way to get the brightest minds on board to come up with creative solutions that best fit your business needs! Creatives simply have to read the brief, brainstorm, submit their info and offer up the most suitable name.

How do you conduct a naming contest?

To conduct a naming contest, define the parameters of the contest, choose a prize to motivate participants, promote your contest and review submissions before choosing a winner. Use ranked choice voting to gather names, create the contest, place it on your site (optional), promote it to voters, calculate the results and announce the winners. If you are using a naming platform like Brand New Name, they take care of all of this for you.

How do you make money on Brand New Name?

You can make money on Brand New Name by entering Contests and submitting unique name ideas or logo designs to companies. If your idea is chosen, you will be awarded a cash prize. Additionally, you can also accumulate points for receiving high ratings on your submissions or bonuses, which can then be redeemed for cash rewards.

What is Brand New Name?

Welcome to Brand New Name, the premier platform for crowdsourced business naming services! Here, companies and start-ups can submit projects for creative names, taglines, domain names, and product names from Namers around the world.

How many entries can I expect in a typical naming contest?

You can expect to receive plenty of creative entries in a naming contest, with dozens or even hundreds participating.